• Established in 1922
  • Delivery to Germany, Austria and Italy
  • Personal advice
16-17 October 2026Traditional

Wine tasting

Wine, fine food and Dolce Vita: two days of enjoyment in the Mair Mair wine cellar.Discover the tastingOur story
From our wine cellarOur winesFrom South Tyrol to Sicily.Discover winesJust arrivedMartelli pasta from TuscanyThe original pasta in its distinctive yellow packaging.Discover MartelliPopularFine food favouritesOlive oil, pasta, antipasti and small gifts from Italy.Explore fine foods

Recommended by Mair Mair

Bestsellers

bella italia since 1922

Mair Mair in Sterzing, Italy

Wow, simply fantastic! They have wonderful South Tyrolean specialities here.

The wine cellar is enormous. They also sell fashion.

There is something for everyone. Very friendly service. We will be back.

★★★★★Elke T.Google
4,6★★★★★

800+ Reviews

Red Mair Mair flag outside the shop in Sterzing
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produttori

More than 500 brands for a taste of Italy

Winegrowers, family businesses and artisan producers, carefully selected for the Mair Mair range.

Discover all producers
EWElena Walch59 ProductsKGKellerei Girlan79 ProductsGGGiuseppe Giusti58 ProductsAPAlpe Pragas81 ProductsLFLa Fabbrica Della Pasta di Gragnano59 ProductsATAntica Torroneria Piemontese55 Products
vino d’Italia

Discover Italy's diversity in every glass.

Italian wines

il vino giusto

Find the right wine

The South Tyrolean wine region in Mair Mair's Dolce Vita styleSouth TyrolAlpine freshness, pure fruit and characterful white wines.The Tuscan wine region in warm Dolce Vita tonesTuscanySangiovese, warm spice and classics for long evenings.The Piedmont wine region in a Dolce Vita stylePiedmontElegant red wines with fine structure and depth.Veneto and Valpolicella in warm wine-country tonesVeneto / ValpolicellaFrom fruit-forward wines to Amarone: rounded, spicy and approachable.Vineyards surrounding an old chapel in LombardyLombardyFine bubbles, elegant white wines and characterful classics.The Friuli wine country with vines and gentle hillsFriuliPrecise white wines, cool elegance and fine aromatic depth.A small vineyard behind a dry-stone wall on PantelleriaSicilySun-ripened fruit, volcanic energy and Mediterranean clarity.Vineyards in an Alpine valley in TrentinoTrentinoMountain freshness, clean structure and fine sparkling wines.An Apulian wine landscape with vines, olive trees and a stone wallApuliaWarm red wines, soft fruit and plenty of southern character.