Wine shop & cellar
More than 1,500 wines and sparkling wines, around 300 wines from South Tyrol and a wide selection of grappa.
storia mair mair
Mair Mair in Sterzing, since 1922
In the heart of Sterzing since 1922: wine, fine foods, spirits, fashion and personal advice.
A shop with a story.
Mair Mair has been part of Sterzing's old town since 1922. Just a few steps from the Zwölferturm on the town square, our shop still brings together shopping, personal advice and the pleasure of good food and wine.
Across around 700 square metres, you will find Italian wines, South Tyrolean producers, grappa and spirits, fine foods, gifts, fashion and accessories. Many guests return year after year because they can take their time, ask questions, taste and choose.
Selected by Mair Mair
Fine foods & gifts
Cheese, speck, pasta, olive oil, balsamic vinegar, truffle creams and small gifts from Italy and South Tyrol.
Personal advice
Our team can help with wine recommendations and gifts, and arrange for larger purchases to be taken to your car or hotel.
since 1922
Rooted in Sterzing.
Mair Mair grew from the shop in Sterzing. Its setting, selection and personal service still belong together today.
A shop in Sterzing
What began as a local shop in Sterzing has grown into a house for wine, fine foods, fashion and gifts.
In the heart of town
The town square, pedestrian area, Zwölferturm and customer car park are all close by.
Personal advice in store
In the shop, we explain and recommend wines, fine foods and spirits — and offer tastings on request.
Experience Mair Mair in person
A visit to Sterzing is the best way to see how wine, fine foods, spirits and the history of the house come together.